Foundation is a challenge for most. Usually once a favourite is found, that becomes a staple makeup product for years. But what happens when that favourite foundation is discontinued, needs to change or you are picking one for the first time. Well, here are three tips to help you get started.
Know your skin type. This is going to help you pick what type of foundation you need. If you have oily skin then you likely will use oil-free products, a go-to of mine for years is Laura Mercier Oil-Free Tinted Moisturizer. On the other hand, If you have drier skin then I would recommend a creamier foundation. Koh Gen Doh makes an amazing light weight moisture foundation! There are also multiple primers that can really make a difference in how your foundation sits on your skin.
Talk to an expert. Heading into Sephora or your local department store to find the right foundation can be pretty overwhelming. There are already 100s of brands, then add in all of the shades of each brands foundation makes it impossible to pick one. I recommend finding an experienced artist to help pick the correct shade for you. Keep in mind as well that you may change shades from fall/winter to spring/summer.
Pick the type of coverage that best suits your daily routine. There is nothing worse than getting home with a new foundation that the sales girl told you was the absolute best and realizing that it is either way to sheer or full coverage for you. Make sure you really research or specify how much coverage you are really looking for. I personally am a tinted moisturizer girl all the way. Charlotte Tilbury's Light Wonder foundation is perfect for me, sheer and light weight but enough coverage to feel like I am hiding my flaws. If I need a bit more coverage then I will use more concealer or occasionally break out a full coverage foundation.
I hope these tips are helpful, feel free to comment in the section below with any questions!
Photo: Post Photography
Katie is a makeup artist based in Vancouver BC, represented by Lizbell Agency. She has been in the Vancouver beauty scene for 10 years, and in love with makeup for most of her life. When she is not painting faces she writes for her blog and is a contributor for Fashion Magazine.